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Home a ballet education How to Build a Successful Ballet Program: Understanding your market

How to Build a Successful Ballet Program: Understanding your market

by David King

HOW TO BUILD A SUCCESSFUL BALLET PROGRAM (part 1)

Understand Your Market

One of the biggest frustrations in owning a ballet school is the ability to bring in the “right” students or students in general. It is crucial to understand both your market and your niche. Within these parameters, you want to make sure you have established yourself as a brand. Having a clear vision of who you are, what you represent, and who you will be serving is extremely important. This will help you discover what the “right” student is for you.

Now, there will most likely be many dance schools in one area because of the student population within a school district, a certain area that houses a certain socioeconomic status, or a high volume of traffic. But, all of these schools can coexist, as there are many different purposes and niches a dance school can fill, especially ballet schools. 

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