This is not an advertisement for every influencer pack out there. But, if you’re making content, we want to make it easier on you. Start by setting aside time to create content which is commonly referred to as a content creation session. Content includes writing, images, and video. Content can be used for long format such as igtv, youtube, or vimeo; or short format like reels, tik tok, or stories. Here you will find suggestions for the optimal content creation session. We also bring suggestions on how to “live your best life on the gram” by making sure to keep you in frame, well lit, and interesting! Momager, this one’s for you.
Planning is Everything
Plan for what you are trying to accomplish in a content creation session. The journal is your best friend before you go into creating something. It helps you stay on track and keeps your brain from wandering too far from your goals. That is not to say that at any moment you might not modify, or adapt to something new, but journaling will give you a good base to start from.
A Ballet Education’s planners are also a great tool for dancers to track their technique, goals, and corrections AND they can also serve as a great place to hold your content ideas and be a place to plan when you have time to create. For parents, this is a great tool for you to put to use so that you do not have to do multiple content creation sessions every week. My suggestion to getting through a session with as much content as possible, is to have 3 leos, or ‘looks’ that you are going to use and to make sure to get photo and video. By having various different looks in one session, you will have plenty to post without having to try to create everyday.
Try not to have too many photos in the same leotard, the same pose, or the same location. Diversity in the shots will make your profile look amazing and will also save you so much time.
Video should be taken at every session, even if it is just behind the scenes footage. Video is the new trend for making your account pop. Even on the days where you have not yet managed a step, or where you may not feel your most comfortable, take some video anyway. You have now started a video journal of your progress that everyone will love!
Its free, It’s easy, It’s fun
Natural light is free and it’s your best friend! If you’re just starting out with content creation, you might be worried: Will I be over lit or not lit enough? Will they really see what I am doing? I find that natural light is actually a lot less scary than we think. If you are someone with a phone that allows you to tap the screen to adjust the light, then going outside is a great option. If you have this ability with your phone, try to face your body away from the sun instead of toward it. This will make it so that in all of your photos or videos your body does not have any crazy shadows. Also, if you go into Instagram and add a filter, or brighten your body, then it is not too affected. If you are someone whose phone does not have that option, try using the light from a window, as it is filtered or less harsh. Using a shaded space outdoors is also another great option for great lighting.
Public parks and Hiking Ranges
A public park or any nature spot is a great place to shoot. They’re free and stunning! No background is more beautiful than what planet earth has to offer and all you have to do is step outside! Once you are there, just take the tip from above on light to help you find your perfect spot.
Bring a Friend
Bring a best friend to dance with! Find a friend who will hype you up, hold the camera for you, encourage you, and make you laugh! Try getting your own Cindy game on and have a partner in crime while creating content! (#TheCindies) Dancers can often isolate themselves which can make life feel more overwhelming. Social media can be a fun, creative space where you can bring a friend to dance and record with. Parents who are managing your young dancer, this tip also applies to you. Capturing your child enjoying what they love, with people they love, is both entertaining and endearing as well as an opportunity for your child to simply go have fun!
Make the Most of Your Time in Studio
If you are at a school that allows you to use their studios after class, or if you can rent space for private lessons, this is a great place to create content and show your progress as a dancer. For ballet dancers, the studio is where you spend most of your time. If you’re a parent, it is the space that’s probably most familiar for your child to move in. Taking the time, even if it’s just five minutes after class, to snap some shots or video to allow people to get a feeling of who you are inside of the studio, i.e. the space you will be in for the majority of your career! You can also capture difficult movement safely in this familiar space. The studio is a great place to consistently create content!
We hope these tips help you feel more confident creating content for all your social media platforms! Content creation can be another fun avenue to cultivate your own unique artist voice. Remember to be yourself and most of all, have fun!
The Dancers Content Creation Starter Pack
To plan out everything and feel confident in your content
In case you forgot to charge your phone, but you already look amazing
and you’re ready to get through all your content goals. This is always a good item to have around.
- Back up – Archive, the cloud
As we learned from last issue hard drives or physical memory holders are not always the best. Consider using the cloud, google drive, or any other internet based storage in case something were to happen to your phone,
This is such a helpful tool so you do not break your phone or you hand while
If you are feeling fancy and also have no light in your house, I feel you, this is definitely a good choice for you. This item is a tad more expensive, but so worth it.