The Cirio Collective if the first of five start ups I am going to endorse/plug/support throughout the year. To donate click here.

While it is important to be educated in ballet, it is more important to understand that ballet/dance is a living and breathing art form constantly evolving. It is hard to be progressive in today’s industry because genres are becoming more and more blended. That is the thing about ballet, the evolution and expansion is happening at a rate no one ever could have predicted. When ballet dancers would wait for new choreography, it was one thing. Now, ballet dancers are have become impatient with artistic staff (it is super costly to have a choreographer come in and set a new work, and super risky for a payoff) they are exploring their own forms of movement.

While dancers all across the world have been starting small groups/labs/experiments, none have matched the quality and finesse needed to turn into something major. The last of which were Complexions and Cedar Lake. The Trey McIntyre Project lasted, but since evolved. Now, why am I so hopeful for a company/project/collective that hasn’t even debuted?

Jeffrey Cirio is a ballet prodigy. Awesome.

He has good taste in photography and editing. InstaAwesome.

His sister is the epitome and ideal new ballerina. Flippin Awesome.

He has access to good dancers during the off season. Bostonian Awesome + Ballet celeb awesome.

He is smart. Generally awesome. He has really, carefully thought this through… from the aesthetic of his site, to his PR campaigns, to the overall mood of it all.

So, why am I writing all of this out? Here it is…. Ballet has to have good PR. PR encompasses this field of development, fundraising, and the efforts to keep ballet alive. While the Cirio collective will bring in a younger crowd than the typical ballet audience, this crowd is the crowd we have to please. This will be the crowd that supports ballet for the next 40 years, and this new crowd of ballet/dance go-ers is not patient. Between IG, SYTYCD, and blogs like mine, everyone can be a critic, a judge, or even an editor… With that all being said, I also think it can be used for good…

Here is what I am asking… Support the Cirio Collective. Go online, like their page, share their page, share this page, exposure is always a good thing… buuuut you have to donate. I can not stress that enough… YOU MUST DONATE. For all of you moms and dads out there saving for summer programs… How will your kid dance if there is no place for them?

Bonus, they already have their 501c3 which means tax deductible and exempt… I know that this doesn’t help you this tax season… but hey… it will help you next season!

Facebook: Circio Collective

IG/Twitter @ciriocollective

http://ciriocollective.com

So, here we go… Go make this into a reality… Thanks.